80's Icons

The 1980s fashion had heavy emphasis on expensive dressing and fashion accessories. Apparels tend to be overly bright and vivid in appearance. Women expressed an image of wealth and success through shiny costume jewelry like large faux-gold earrings, pearl necklaces and clothing covered with sequins and diamante. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade.

Hair in the 1980s was generally big, curly, bouffant and heavily styled.[3] This was in contrast to the long and straight style worn in the 1970s. Television shows such as Dynasty helped popularize the high volume bouffant and glamorous image associated with it.[4][5] Women from the 1980s wore a heavy and bright makeup. Everyday fashion makeup in the '80s comprised having light-colored lips, dark and thick eyelashes, pink and light blue blusher.

The top fashion models of the 1980s were Brooke Shields, Christie Brinkley, Joan Severance, Kim Alexis, Carol Alt, Renée Simonsen, Kelly Emberg, Ines de la Fressange, Tatjana Patitz, Elle Macpherson and Paulina Porizkova.

The Art Deco

Art Deco (/ˌɑrt ˈdɛkoʊ/), or Deco, is an influential visual arts design style that first appeared in France after World War I, flourishing internationally in the 1920s, 1930s, and 1940s before its popularity waned after World War II.[1] It is an eclectic style that combines traditional craft motifs with Machine Age imagery and materials. The style is often characterized by rich colors, bold geometric shapes, and lavish ornamentation.

Deco emerged from the Interwar period when rapid industrialization was transforming culture. One of its major attributes is an embrace of technology. This distinguishes Deco from the organic motifs favored by its predecessor Art Nouveau.

Historian Bevis Hillier defined Art Deco as "an assertively modern style [that] ran to symmetry rather than asymmetry, and to the rectilinear rather than the curvilinear; it responded to the demands of the machine and of new material [and] the requirements of mass production".

During its heyday, Art Deco represented luxury, glamour, exuberance, and faith in social and technological progress.


Hipsters are a subculture of men and women typically in their 20's and 30's that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter. The greatest concentrations of hipsters can be found living in the Williamsburg, Wicker Park, and Mission District neighborhoods of major cosmopolitan centers such as New York, Chicago, and San Francisco respectively. Although "hipsterism" is really a state of mind,it is also often intertwined with distinct fashion sensibilities. Hipsters reject the culturally-ignorant attitudes of mainstream consumers, and are often be seen wearing vintage and thrift store inspired fashions, tight-fitting jeans, old-school sneakers, and sometimes thick rimmed glasses. Both hipster men and women sport similar androgynous hair styles that include combinations of messy shag cuts and asymmetric side-swept bangs. Such styles are often associated with the work of creative stylists at urban salons, and are usually too "edgy" for the culturally-sheltered mainstream consumer. The "effortless cool" urban bohemian look of a hipster is exemplified in Urban Outfitters and American Apparel ads which cater towards the hipster demographic. Despite misconceptions based on their aesthetic tastes, hipsters tend to be well educated and often have liberal arts degrees, or degrees in maths and sciences, which also require certain creative analytical thinking abilities. Consequently many hipsters tend to have jobs in the music, art, and fashion industries. It is a myth that most hipsters are unemployed and live off of their parent's trust funds.



Future Fashion is most of all: fashion. However, with one important addition:

Besides trends, aesthetics and design, saving the environment and philanthropy play a major role for these labels. With their new ideas and concepts they are pioneers in the fashion industry. They use mysterious materials, change their manufacturing processes from the ground up and they do fair business. They reduce, recycle and transform. All of which with the goal of making designer fashion, that is beneficial for the global ecosystem, the people and society.

A fashion designer by profession is actually always ahead of his time. Fashion is setting trends and is always anticipating what styles we will be wearing next year. But where has been this visionary force in terms of sustainability?

Future Fashion widens the playground of “Avant Garde” to put some long overdue components into play: respect, compassion and a field of vision that reaches much further than just up until the upcoming season.

By now the discerning fashion devotee can find almost every style in the growing pool of Future Fashion labels: Everydays, hip, cool, elegant, extravagant and haute couture. Business, underwear, kids’ sports- and swimwear.

Each label has its own profile of sustainability criteria by which it works, and we are anxious to see what innovations the fashion designers of tomorrow hold ready for us yet.

Because they are just waiting for more people like you, dear reader, to make a change for a better future with your buying decision.

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